CBN’s data-driven direct mail solutions deliver powerful marketing results.
As a full-service direct mail solutions provider, we understand how to build successful direct mail campaigns that build your image and your sales.
We can assist you to develop a strategy that’s right for your objectives, design a creative approach that makes the most of direct mail’s strengths and take care of all the production details.
Strategy & creative services
- Marketing communications consulting
- Campaign & program planning
- Data/Targeting strategy
- Offer & Call-to-Action strategy
- Creative strategy & concept
- Copywriting & design
Targeting solutions
- List/data rental for Personalized Mail™ & Postal Code Targeting (PCT)
- Precision Targeter™ for Neighbourhood Mail™
Data services
- List/data processing & preparation including data validation merge/purge, dupe elimination, address correction & standardization
Print services
- full service offset, digital printing & finishing
- Data-driven variable imaging for personalization and one-to-one marketing
Mail management services
- Mail preparation & delivery for Personalized Mail™, Neighbourhood Mail™ & Postal Code Targeting (PCT)
- Machine & manual inserting & matching
Tracking & analytics
- Campaign/response tracking & reporting
- Customer data analysis & profiling
CBN is a Canada Post Smartmail™ partner and that means we can help ensure your mailing meets Canada Post specifications.
Looking for some direct mail inspiration?
Canada Post collects and publishes case studies and direct mail success stories from all around the world, both online and in magazine format.